Madpax, a dynamic new company dedicated to injecting fun and joy into the world of backpacks, has unveiled its innovative line of creative 3D backpacks, bags, and accessories for kids at the Atlanta Winter Market 2024. Founded by a husband-and-wife team with a proven track record in consumer products, Madpax introduces a fresh approach to bag design—offering unique products that not only stand out but also support a social mission aimed at building resilience in children while allowing them to express their individual style confidently.
“Madpax is perfect for those seeking something distinctive and far from ordinary in backpacks,” said Mike Romley, CEO of Madpax. “Whether for music lovers, athletes, mathletes, or poets, our bags are designed to express any personality. The 3D designs make our bags not just eye-catching but also a medium for supporting kids.”
Amidst a sea of mundane backpack options, Madpax distinguishes itself with standout designs that elicit smiles and spread joy. The company’s signature is its emphasis on form and color through intricate 3-dimensional patterns that immediately capture attention. The inaugural line features four collections—Spike, Bubble, Blok, and Scale—each offering a distinctive design tailored to appeal to diverse tastes and personalities.
Motivated by personal experiences during the pandemic and cultural shifts, as well as growing concerns over rising mental health issues among children, founders Katy and Mike Romley were driven to create a product that could serve as a positive force in challenging times. Fun and creatively designed bags emerged as the ideal vehicle to unite their vision under one brand. Madpax demonstrates its commitment by allocating 1% of sales to organizations that equip children with resilience tools and support recovery from anxiety, depression, and addiction.
“In a world where things can feel chaotic, we’re on a mission to inject fun, spark imaginations, and remind everyone—especially kids who crave excitement—that being themselves is the ultimate superpower,” said Katy Romley, CMO of Madpax. “Whether disguised as dinosaur spikes, fizzy bubbles, or distant galaxies, our bags aren’t just fashion statements—they’re confidence boosters, whispering ‘You’ve got this!’ with every step.”
Currently, Madpax offers backpacks in four distinct collections, each featuring a variety of textures and vibrant colors:
- Spike: Bold 3D spikes add a punch of fashion-forward fun, paying homage to both contemporary trends and prehistoric inspiration.
- Bubble: Bursting with 3D bubbles ready to pop, this collection exudes playful charm.
- Blok: Ideal for Lego and Tetris enthusiasts, this geometrically inspired 3D design unites lovers of structured play.
- Scale: Offering sleek and sophisticated 3D backpacks, this collection appeals to those seeking polished style, making it a favorite among Madpax moms.
Key features of each Madpax backpack include:
- Fun and funky 3D designs that ensure your child stands out
- Padded laptop/tablet sleeve for electronic devices
- Ample storage capacity with four zippered pockets (two inside, two outside) for organizing essentials
- Convenient locker loop for easy hanging
- Adjustable and padded shoulder straps with chest strap and extra padding for comfort and support
- Durable, water-resistant materials that are easy to clean
Additionally, Madpax offers crossbody bags and clip-on bags in the Spike design, providing versatile options that coordinate seamlessly with their backpacks. The crossbody bag, compact yet spacious, is perfect for those on the move, featuring a concealed slip pocket for quick access to phones and an interior pocket for organizing small items. Meanwhile, the clip-on bag adds extra flair to any ensemble with its spiky design and carabiner attachment, making it ideal for securing essentials like credit cards, passes, or IDs.
Madpax backpacks are available for purchase at independent retailers across the United States, as well as online through Amazon and madpax.com.
About Madpax®: Madpax celebrates the uniqueness of every child by offering creative and fun 3D backpacks that empower them to express their individuality with confidence and style. Relaunched in 2023, Madpax remains committed to its social mission, dedicating 1% of all sales to educational programs that equip children with resilience and support mental well-being. As a family-owned business, Madpax is proud to serve customers across the USA and internationally, continuing to inspire young minds through innovative design. Discover more about Madpax at madpax.com.
